Frequently Asked Questions

Mom Labs is an AI-powered creative platform built for parents to use with their children. It lets you generate personalized stories, illustrated storybooks, printable incentives, and coloring pages — all tailored to your child's name, age, interests, and reading level.

Think of it as a creative studio in your browser. You describe what you want, and Mom Labs brings it to life — no design skills required.

Mom Labs is designed for parents and caregivers — not children. You create the account, enter your child's information on their behalf, and then enjoy the content together.

Children do not log in, create accounts, or interact directly with the platform. All AI-generated content is created at the direction of the parent and intended to be shared as a family activity — reading a bedtime story together, filling out a incentive, or coloring a page side by side.

Yes. An account is required to save content, add child profiles, and access paid features. You can sign up with your email and a password, or use Google Sign-In for a quicker start.

You must be at least 18 years old to create an account.

• Personalized Stories — AI-written stories starring your child and their pet, set in any theme or location you choose.
• Illustrated Storybooks — Multi-page, illustrated PDF storybooks generated from your stories (paid plans).
• Incentives — Customized star-chart trackers with AI-generated themes, milestones, and encouragement tailored to your child.
• Coloring Pages — Printable black-and-white coloring pages on any theme.

Every plan includes a monthly allowance of coins — the in-app currency you spend on AI creations. Instead of separate per-feature limits, you get one pool of coins and spend them however you like across storybooks, coloring pages, activities, games, reward charts, and more. Higher plans simply include more coins each month (and Enterprise is unlimited). See the current allowances and what each plan unlocks on the Pricing page.

This keeps things fair: a creation costs coins in proportion to how much it costs us to generate with AI, so you're never paying for capacity you don't use.

Coins are the credits you spend to create things with AI in Mom Labs. Your plan includes a set number of coins each billing cycle, and every creation deducts some coins. You can see your coin balance any time on your Account page.

Costs are proportional to the AI work involved, so image-heavy creations cost more than text ones. Approximate costs:

• Coloring pages and storybook pages (full AI illustrations) — the most coins per item
• Puzzles & picture flashcards — a few coins each
• Worksheets, word searches, reward charts & stories — just a coin or two

Because AI model prices change over time, exact coin costs can be adjusted — but we'll always keep them proportional to real cost. The exact cost is shown before you generate, and your remaining balance updates as you go.

New creations pause until your coins refill at the start of your next cycle. Nothing you've already made is lost — you keep all your stories, coloring pages, and other creations. If you need more right away, you can upgrade to a plan with a larger monthly coin allowance.

No — your balance resets to your plan's full allowance at the start of each billing cycle. Coins don't carry over from month to month, so there's no need to "save them up."

The free plan includes a monthly coin allowance you can spend across coloring pages, worksheets, word searches, puzzles, crosswords, flashcards, and reward charts. It's a great way to try Mom Labs before subscribing. Illustrated storybooks, photo-to-coloring, and family event imports are part of the paid plans.

Yes! If you have a promo code, you can enter it on the Billing & Upgrade page. Promo codes can offer percentage or fixed-dollar discounts and may be one-time use or valid for multiple uses, depending on the promotion.

You can cancel at any time from the Billing & Upgrade page. Your subscription remains active until the end of the current billing period — you won't be charged again after cancellation.

No partial refunds are provided for unused time in a billing period, except where required by law. If you have a billing concern, please reach out to contact@momlabsapp.com.

We'll always give you at least 30 days' notice of any price changes via email or an in-app notification. Continuing to use Mom Labs after a price change takes effect means you accept the new pricing.

You (the parent) provide the following on your child's behalf when you add them to your profile:

• First name
• Date of birth (optional — used internally to compute age and surface milestones)
• Gender (optional)
• Reading level
• Preferred story length
• Avatar (optional)

This information is used only to personalize the content generated for your family — stories, charts, and coloring pages. It is not shared with third parties for marketing purposes, and your child's data is never used to train AI models.

Your child's name, age, and preferences are sent to our AI generation service to create personalized content — for example, a story where your child is the hero, or a incentive with milestones matched to their age.

This data is not sold, shared with advertisers, or used to build profiles beyond what's needed to run your Mom Labs account. See our Privacy Policy for full details.

🔒 Your child's exact date of birth never leaves Mom Labs. We don't transmit it to OpenAI, Stripe, analytics tools, or any other third party.

We use the birthday only internally, for two things:

• Keeping their age current — so as your child grows, the stories, activities, and reading levels we suggest stay developmentally appropriate without you having to update anything.
• Milestone celebrations — birthdays, age-based "firsts," and other in-app moments we surface for your family.

When we generate content with our AI partners, we send only your child's computed age (e.g. "5 years old") or age range — never the underlying date. You can leave the date of birth blank and continue to use Mom Labs; just enter your child's age directly instead.

COPPA — the Children's Online Privacy Protection Act — is a U.S. federal law that requires websites and apps to obtain verifiable parental consent before collecting personal information from children under 13.

Before you add a child to your profile, Mom Labs asks you to confirm that you are the parent or legal guardian and that you consent to us using your child's information to generate personalized content. This consent is recorded with a timestamp so you have a clear record of when it was given.

You can review your rights and withdraw consent at any time by contacting contact@momlabsapp.com or by deleting your account.

Yes. You can remove any child profile from your Account page at any time. This deletes the child's stored information from Mom Labs.

To remove all data — including your own account — you can use the Delete Account option at the bottom of your profile page. This permanently erases all stored information and generated content and cannot be undone.

Yes. Mom Labs uses industry-standard security practices:

• Passwords are hashed using bcrypt — we never store your password in plain text
• All API communication is authenticated using signed JWT tokens
• Data is stored in a secured database accessible only to authenticated requests
• HTTPS is used for all data transmission

No security system is perfect, but we take the protection of your family's data seriously. If you ever suspect unauthorized access to your account, please contact us immediately at contact@momlabsapp.com.

When you upload an image (such as a child avatar photo or a photo you want turned into a coloring page) or when Mom Labs generates images for your storybooks, that content is processed through third-party AI providers — currently OpenAI, Google (Gemini), and/or Replicate, depending on which feature you're using. Here's what that means in plain terms:

• Not used for training. Images and content sent via these APIs are not used to train any provider's models. Your family's photos will not be used to improve their AI systems.
• Temporarily stored for safety monitoring. Each provider retains inputs and outputs for a limited time for abuse and safety monitoring — separate from training; it's a safety review window after which the data is deleted. As a reference point, OpenAI's window is up to 30 days. Google and Replicate windows are governed by their own terms.
• Where your photo actually goes. For child avatar generation and most storybook illustration, your photo is described in text by an AI vision model and that text description (not the photo itself) is sent to the image generator. For our newer photo-to-coloring-page path that uses Google's Gemini 2.5 Flash Image model, the actual photo is sent to Google's image model so it can preserve facial features directly. For the Replicate edge-detection fallback, the photo is sent to Replicate's image-processing service.

We do not have a Zero Data Retention (ZDR) agreement with any of these providers at this time, which would be the only way to prevent the safety-monitoring storage windows entirely. We will update this policy if that changes.

The bottom line: your images won't train AI models, but they are temporarily held by the provider that processed them as part of their standard safety process. If this is a concern, we recommend not uploading identifiable photos of your children, and using one of our illustrated avatar options instead.

Go to your Account page. In the My Family section, you'll find separate areas to add children and pets. Before adding a child you'll be asked to confirm your COPPA parental consent — this only needs to be done once.

Once added, your children and pets will appear as options when generating stories, charts, and coloring pages, so everything can be personalized to your family.

Storybooks take a story you've generated and turn it into a fully illustrated, multi-page PDF — like a real picture book. Each page is written and illustrated by AI based on your story.

Storybook generation is available on Pro and Family plans. Once generated, you can read your storybook in the browser or download it to keep forever.

Yes! Any completed storybook can be printed as a real, hold-it-in-your-hands picture book and shipped to your door. Books are 8.5"×8.5" square, full color, professionally bound, and printed on demand.

Each printed book also includes a QR code on the back cover that opens the online version of your story — so anyone you give it to can hear your narration and see it animate on their phone.

Open any finished storybook from your library and tap Order Print, or read more on our printing page.

$30 per book, with free standard shipping inside the continental United States.

Alaska, Hawaii, and Puerto Rico include a small additional shipping surcharge. Expedited shipping is available at checkout for an extra fee.

Once you order, your file goes to our print partner who prints and ships the book. Estimated delivery in business days:

• Continental US — Standard 10–12 days · Expedited 5–7 days
• Alaska / Hawaii — Standard 15–17 days · Expedited 5–7 days
• Puerto Rico — Standard 11–13 days · Expedited 9–11 days

You'll get a tracking link by email once the book ships.

Incentives are AI-generated star-chart trackers customized for your child. You choose the tasks, number of days, and theme, and Mom Labs generates a chart complete with a character, milestones, and encouraging messages tailored to your child's age and interests.

You can track progress directly in the app by tapping stars as your child earns them.

Coloring Pages are AI-generated black-and-white line drawings on any theme or subject you choose — from dinosaurs to outer space to your child's favorite animal. Generate a page, then print it out for a screen-free activity.

Mom Labs uses AI services from OpenAI, Google, and Replicate to generate the text, illustrations, and printable activities you see in the app. We pick the best model for each task:

• Story text — OpenAI (GPT-4o) writes your personalized stories.
• Activity-sheet text — OpenAI (GPT-4o-mini) writes the prompts for worksheets, flashcards, puzzles, and word searches, and splits storybook stories into illustratable scenes.
• Incentive-chart text — Google (Gemini 2.5 Flash Lite) writes the character, milestones, and encouragement copy for your charts.
• Family-event extraction — OpenAI (GPT-4o-mini) reads forwarded emails and pulls out event details.
• Illustrations — OpenAI (GPT-Image-1 family) creates artwork for storybook pages, coloring pages, and child avatars.
• Photo-to-coloring-page — When you upload a photo to turn into a coloring page, we use either OpenAI (GPT-Image-1) or Google (Gemini 2.5 Flash Image) depending on which produces the best result for that photo, with a Replicate edge-detection fallback for cases where the AI cartoon path can't be used.
• Print-quality upscaling — Replicate (Real-ESRGAN) is used to upscale storybook illustrations to print resolution.
• Content safety — OpenAI's moderation API screens text you type and photos you upload to keep generated content age-appropriate.

We do not use your family's data to train or fine-tune any AI models, and our agreements with these providers prohibit them from training on your data either. See section 5a of our Privacy Policy for more detail on how each provider handles submitted content.

Every piece of content you create has a feedback row attached to it. There are five options:

• ❤️ Loved it
• 👍 Liked it
• 😐 Neutral
• 👎 Didn't love it
• 🚩 Problematic — see below

You'll see the feedback row at the end of the storybook reader, on the coloring page print screen, on the worksheet viewer, and inline on the card for each item in the Activities hub. Tap a rating and it saves immediately — no submit button.

Your ratings help us improve future content for your family. They're private to your account and never shared with other users.

Yes — within 7 days of when the content was created. Tap change next to the saved rating and pick a new one. After the 7-day window closes, the rating becomes read-only.

The 7-day window applies the same way across storybooks, coloring pages, and worksheets so you don't have to remember different rules per content type.

Pick 🚩 Problematic when something about the generated content crossed a line for your family. After tapping it, we ask one follow-up question — what was the issue? — and offer these reasons:

• Scary or violent content
• Not age-appropriate
• Incorrect character appearance
• Offensive or insensitive
• Anatomical issues in illustrations
• Other (lets you write a short note)

For storybooks, flagging a finished book as 🚩 Problematic also files a concern with our review team automatically — it goes through the same grievance review described below (this replaced the old separate "Report a concern" button). For coloring pages and worksheets, the Problematic rating is logged as feedback. Either way, we do not share the underlying content or your note with anyone outside the Mom Labs team.

Storybooks occasionally get rejected by our safety filters — for example, if the illustrations come back with an issue we can't auto-correct. When that happens, the card on your Storybooks hub shows a Rejected banner.

If you think the rejection was wrong, open the card's menu and pick 🚩 Challenge rejection. That opens a short form where you can tell us why — up to 2000 characters. We call this a safety grievance.

You can also raise a concern about a finished storybook you made — one that generated fine but still has something wrong with it. Open the book in the reader and, on the last page, rate it 🚩 Problematic and choose a reason. That files a concern with our review team automatically. This is only available on your own storybooks (not samples or books shared with you), and it runs through the exact same review process below.

Here's what happens next:

1. Your concern is filed with our review team and we email an admin.
2. An admin reviews the storybook and the message you sent.
3. If we agree, your grievance is approved. You'll get an email confirming it, and we'll apply a one-time bonus to your account to make it right.
4. If we don't, your grievance is dismissed. You'll get an email explaining why.

You can only have one open grievance per storybook — once we approve or dismiss it, that storybook is closed. If a grievance is dismissed, you can still raise a concern on a different storybook later.

Right now the grievance review process is just for storybooks, because storybooks have the largest creation cost (multi-page text + illustrations) and a clear rejection state. For coloring pages and worksheets, use the 🚩 Problematic rating and tell us what the issue was — that feedback feeds our review pipeline, though it doesn't open a formal grievance the way a storybook does.

You can update your first and last name from the Account page. To change the email address associated with your account, please contact us at contact@momlabsapp.com.

Scroll to the bottom of your Account page and click Delete My Account. You'll be shown a summary of everything that will be removed and asked to type DELETE to confirm.

Deleting your account permanently removes:

• Your account and personal information
• All children and pet profiles
• All stories, storybooks, incentives, and coloring pages you've generated

This cannot be undone. Please make sure to download or save any content you want to keep before deleting your account.

If you signed up using Google Sign-In, your account is linked to your Google identity and does not have a separate Mom Labs password. You'll continue to sign in using the Google button. If you need to change how you log in, please contact contact@momlabsapp.com.

Password reset is coming soon. In the meantime, please email contact@momlabsapp.com and we'll help you regain access to your account.